Personal Brand Statement

“I spark new innovative ideas that provide solutions to everyday problems.”

Developing a brand statement can be quite difficult. It is not an easy task to encapsulate your essential qualities and unique value proposition in just a line or two. Personally, for me, being concise is pretty hard, since I am used to expanding my thoughts and being more detailed. I started off by brainstorming some qualities I have as a person; both what others think of me and what I think of myself. Then I narrowed it down to the two most strongest abilities that I have as a person. Finally, I chose the one that I felt would stand out the most, amongst others’ personal brand statements and was more unique.

When putting it together, I had to consider and imagine that one person would be reading hundreds of personal brand statements, and had to choose only a few individuals. In order to compete with others, I had to make sure my personal brand statement was something very few to none would think about. Therefore, I came with the idea to choose the most unique quality about me. Since early high school I have wanted to become an entrepreneur, and from then I have kept a journal of everyday problems I personally encounter or see someone else encounter during my daily life. I like to think of possible innovative ideas or solutions that can help fix these everyday problems and write them down in my journal. My hopes are that one day I can bring one or more of these ideas to life as an entrepreneur. Moreover, I feel as tough this personal quality describes and define me the most, and hence it is perfect to use it for my personal brand statement.